☄️$DOGA

DOGAMÍ is on a mission to build the first Web3-powered original IP that both parents and children can enjoy together.

At the heart of DOGAMÍ is $DOGA, the token that powers this rich ecosystem, and is designed to grow in lockstep with the Franchise​.

By and large, web3 products, while innovative, primarily cater to a niche audience of tech-savvy users and this limits their mass-market appeal. If DOGAMÍ and therefore our $DOGA token are to appeal to a wide range of people sustain a positive feedback loop, a broader strategy is required. We can ask ourselves two questions: 1. How can we create a token that grows in value in lock stop with a franchise? 2. How can we create a platform that grows with its superfans? Our $DOGA ecosystem therefore needs to take a two-pronged approach. First, our Web3-native products (like our shop, staking, NFTs, and breeding) drive direct demand for $DOGA through increased utility within the ecosystem. However, to reach a wider, family-friendly audience, mass-market products such as mobile games, media, and merchandise are introduced.

These mass-market offerings raise brand awareness and attract mainstream users, which in turn boosts demand for $DOGA. This creates a feedback loop: Web3 products enhance $DOGA’s utility and governance, while mass-market products expand visibility and draw new users into the ecosystem.

Revenue from these products may be used to buy back $DOGA tokens, rewarding participants and ensuring sustained growth for both the ecosystem and its token.

By appealing to a wider audience, $DOGA can achieve the mass-market growth necessary for a successful Web3 franchise. We'll go into more detail on this in the next few pages.

This section of the Whitepaper will cover all aspects of $DOGA as the utility and governance token including:

• A $DOGA pitch, the self-sustaining loop, $DOGA utility and the unlock schedule.